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Marketing strategy and design for the UBC Marketing Association's flagship conference

Vancouver, BC

2021

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ABOUT THE CLIENT

The UBC Marketing Association is one of the largest clubs and is the only marketing club at UBC. As the Commerce Undergraduate Society's Top Club of the Year ('17, '18, '20, '22) along with Conference of the Year ('20), UBCMA strives to continue providing students the highest quality club experience through its core pillars: educate, engage and execute.

With the club's high-stakes competitions, company fairs, mentorship programs, and action-packed networking conferences, UBCMA creates meaningful connections for students to the marketing industry–for the chance to become the next big marketer.

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The Challenge

UBCMA hosts its annual flagship conference 

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The Result

In this project, I developed a branding kit, which included a brand new logo along with its scalable forms and social media asset templates in both Adobe and Canva formats to guide the service's internal marketing team.​

🏆 Bonus win

Saw my work on the Sauder Big TV Screen!

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